08 Jul
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Marketing for your customers is to stand out from the competition. What does your store or boutique offer to the community? Look around your store and think like a customer. Then make sure you have a clean and tidy storefront and attractive signage.
Store layout and merchandising
Make sure your store's style appeals to customers. Highlighting key categories garments, shoes, accessories will provide a better experience for customers and also help to increase sales. Is your store or boutique easy to navigate and identify where products are located? Cash registers should provide an overview of the store. This will help anticipate queues, help you see when certain products need replenishing and detect any instances of theft. Make the customer journey easy.
Displays and interactive panels
Take a walk through your store - do your displays make you want to buy more products? If not, consider adding more eye-catching displays and interactive panels in high-traffic areas, such as aisle ends and in front of your store or boutique, to encourage customers to grab products as soon as they walk in.
Digital interaction
Consider how easy your store or boutique is to find on Google and make sure your Google My Business correct. Do you have a social media account? It's a great platform to engage with your potential customers. Make sure the posts are interesting and relevant. Humanize your store or boutique by sharing photos of your team and help make them more accessible.
Innovation in retail
Being innovative will help set you apart from your competitors. Are you introducing new ideas or new services? Are you making bold decisions to improve the customer experience and add value? Make sure you're not taking unnecessary risks before you realize it's worth it. Ask yourself why you're making the change and how you're going to test it. Use what you achieved in the previous year to assess your business performance for the coming year.
Effective ranking
Think about your potential customers and your local community. What products would encourage them to keep visiting your store? Think about what should make up an attractive range of products and start with a core range that will give customers a good choice to suit their needs and budget.
Customer service
Good customer service is more than just being friendly. It makes customers feel welcome, so they want to come back again and again. First impressions are very important, so make sure the first thing they see makes them feel good.
Accessibility
Make sure you have processes in place to manage your inventory. For example, start with a writing assignment where ninety-five percent means less than 1 in 20 items out of stock at any one time. Make sure your employees are aware of this so they can regularly check and inspect the availability of the range in your boutique or store.
Responsible trade
It is critical to make sure that your business complies with applicable laws and regulations, such as those regarding the sale of age-restricted merchandise. Make sure all your employees are aware of these regulations, and take the time to walk through your store or boutique to make sure your public records are up to date. This will show your employees that you run a reputable business, and will inspire confidence in your customers.
Personnel development
Think about how you manage your employees and whether you encourage them. Develop an induction plan for new recruits, share your vision for the business and combat poor performance. Your team is the face of your business and should understand and support your values. Your team is the face of your business and should understand and support your values.