25 Jun
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There is nothing more exciting than realizing your dream of opening your own online boutique. But getting started can seem like a daunting task. You may be wondering where to start? No need to worry, we're here to help! Here are some tips and advice on how to online boutique.
Constantly study your CA (target audience)
Before choosing a boutique name and logo, research your target audience. Clearly define your target customer.
Who are they, what do they value, what do they do in their free time? These are all great questions to ask yourself during this process. Some other things to consider during this initial research process are your online presence and competition.
- Where is the core of your target audience?
- What sites do they browse?
- Where else do they shop?
- What social networks are they on?
- What's their problem with shopping?
- Did you find the right size?
- Are they too busy to look?
- Are they price-oriented or quality-oriented?
Finding the product first and then the customer is a risky way to build a business. If you find a customer who needs a solution and then offer a solution, you will find a sustainable business there.
Name, logo, domain
After brainstorming and coming up with the perfect name, grab on to those social media sites. You want your customers to be able to easily find your boutique online. There's nothing worse than finding a business you love, but can't find on social media because of different spellings of names...try to avoid that problem. Don't forget to buy a domain for your website as well. There are many websites where you can buy a domain name. Each platform may offer different monthly prices depending on availability, so check out the different options to see which one will work best for you. Top-level domains or TDLs are domain extensions. Some of the most popular ones include .com, .net, .edu, .org, and .gov. Once you purchase a domain, you will be prompted to complete its registration and confirm ownership. These instructions and specific instructions will be outlined on the platform on which you choose to purchase the domain.
Legal and organizational issues
Protecting yourself, your assets and your ideas is a very important part of being a business owner. The bigger you get, the bigger your problems, but also the more you need to protect. That's why it's so important to start protecting yourself.
- Determine the type of business organization you have chosen. The organization you choose will determine the implications for your business, both legal and financial. Obtaining a small business loan and the amount of taxes you will pay depends on the type of your organization.
- Licenses. The number of licenses and permits required in a country or city depends on your business. It is impossible to legally run a business without the proper licenses.
- EIN number - also known as an Employer Identification Number or Taxpayer Identification Number, it is used to identify a legal entity, trust, estate and various types of legal entities.
- Sales Tax Permit - required for online or in-store sales. This permit allows the seller to collect sales tax.
- Trademark - so others can't profit from your work. Brand everything you can. Before you register a trademark, do your homework to make sure something you own belongs to you and not someone else. This will protect your business from copycats and also protect you from future lawsuits.
- Copyright. Protect your business. This shows proof of ownership and the ability to authorize others to use or not use it. You can copyright materials, creative works, photographs, artwork, music, etc.
- Bookkeeping. Keeping track of the money coming in and going out of your business on a weekly basis is critical to your success.
Properly documenting and organizing a transaction brings clarity to your business. Paying taxes, and preparing financial documents becomes much easier with an accounting system.