05 Jul
Article content
Pinterest is visual - 72% of its users are women, and "Fashion" falls into the two most popular user categories. Do you use Pinterest for engagement main traffic to your boutique's e-commerce site?
Table of Contents
What do you pin to your boards and how many boards do you have? Sharing content from your boutique - a great way to introduce users to your style, find your latest products and generally get to know what you do, so make sure you're also anchoring fashion-related content that your users find interesting.
Description
If you're sharing pins from your website, this will automatically populate for you, but if you're sharing other content or looking back at old pins, make sure you have a relevant description that will lead users back to your site.
Be organized
Break down your content to make it easy for your users! It's better to have 4 separate boards for each season than to mix all your styles into one board called "Our Style".
Photo quality
This is the biggest source of subscribers to your website or any boutique. The ideal image size is 736 pixels wide and 1200 pixels high. Your photos should be close-up, colorful and showcase your products. While photos of clothing items laid out on the floor do well on Facebook, close-up photos of actual models (with or without faces) work best for clothing on Pinterest.
Communication
Let your other social media users know that you have a Pinterest page worth subscribing to. Use it for outfit inspiration, practical tips, and even contests for your customers. In addition to sharing your new product on your other social networks (remember the rule of thirds?) you should have an endless supply of content ideas from Pinterest.