06 Jul
Article content
- TWEET is a 140-character "status update" shared in real time;
- RT or RETWEET - "share" someone else's tweet on their "page" or vice versa;
- FAVORITE - to "like" someone's tweet (it's a little star);
- #HASHTAG - used to join or start a conversation. Popular hashtags or conversations are displayed on Twitter as popular and makes content searchable;
- DM or Direct Message - a direct (private) message to another user;
- Your nickname is @yourname;
- Create a tweet - use this order; content/hashtags/links;
- Tweet someone - use this order;
Check your profile
You've maximized your resources by linking Facebook and Twitter together so that your status updates show up as tweets. The problem is that most boutiques and stores do this and then forget to check their Twitter profiles.
Tweet time
Twitter doesn't use silly algorithms to confuse the timeline like Facebook does. The timeline shows tweets in real time or as the most popular (you choose yourself), so you don't have to guess what users want to see.
Self-promotion on Twitter
Self-promotion is becoming obsolete. Create or join conversations. You are. boutique, and you have items for sale (like hundreds of others), but you tweet about real events when they happen, like the World Cup, current news, or a contest
Twitter profile relevance
Just like on Facebook, make sure your Twitter header (1500 × 500 pixels), profile picture (400 × 400 pixels) and bio are relevant and eye-catching. Add your website to the bio and URL field to optimize it for mobile users.
Your Twitter audience
Your Facebook and Twitter followers are likely different. Recognize who your audience is when they follow you. Engage with bloggers (because they LOVE Twitter) and give as much feedback as you can. Everyone loves to see when they have a new Twitter notification!