20 Apr
Article content
A buyer is a person who shapes the assortment of a store. He takes into account seasonal trends, boutique concepts and, above all, the tastes of the target audience. How to become a professional buyer? Find out in our article!
How to become a professional Bayer in 2023 and what are the main characteristics of the profession of Bayer
A professional fashion buyer is a profession that requires not only excellent taste, well-developed business intuition, but also an understanding of many aspects of the fashion industry. A buyer of fashion collections must be able to analyze the market, work with boutiques and stores of different formats, understand the needs of customers and be guided by this knowledge when selecting models for sales in the next season. The buyer determines what consumers will wear in the new season, whether the sales of a fashion store will be successful, and what designers will rely on when creating new collections.
History of the profession Bayer Specialist
The oldest prototype of the profession is the merchant coffeemaker. He often visited overseas countries in search of rare goods.
The famous Italian fashion designer Giorgio Armani is called the first buyer. He began his career as an ordinary clothes salesman in a department store in Milan.
In Ukraine, buyers appeared in the 1990s, when the first chain stores of fashion products began to develop (garments, shoes, accessories). At first, only Western professionals were invited to play the role of "fashion buyers". In the last decade, domestic specialists have been mastering the profession of a buyer.
Necessary knowledge, skills and responsibilities of buyers
Basic Requirements:
- knowledge of foreign languages (English, Italian);
- experience in the fashion industry;
- higher education;
- procurement experience;
- good market knowledge.
Required Skills:
- Forecasting and analyzing current demand;
- sales planning;
trainings for the store team; - analyzing sales statistics.
Buyer Responsibilities:
- Analyzing previous seasons and new collections;
- Communicating with designers, suppliers and manufacturers;
- procurement sourcing;
- negotiating;
selection of factories, participation in procurement; - development and optimization of the assortment in season;
- visiting exhibitions, shows and showrooms;
- overseas business trips.
How to become a professional clothing buyer in 2023m
Universities do not offer educational programs in this specialty. Most often, barers are owners of retailers who rely on their own taste and customer demand. Over time, personal assistants, experienced salespeople or company marketers who accompany managers during the purchasing season can "grow up" to the position of a baer.
Abroad, a baier is an important profession, which is taught at universities and has theoretical training. The decision to purchase a collection is made by a professional buyer on the basis of a combination of many different factors and after accurate calculations. The success of a fashion store depends on the professionalism of the buyer. A wrong decision of a buyer can have a serious impact on the profitability of the business, so the world's major retailers cooperate only with certified buyers, minimizing the risks.
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