16 Nov
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Consumers, like competitors, are pinning their hopes and expectations on Black Friday 2024 sales. Expectations are too high this year, so plan carefully for the biggest shopping event of the year. Pay more attention to marketing because it's a great way to reach potential buyers.
Strengthen your strategies
Black Friday sales give you the opportunity to acquire new customers for your store or boutique. Moreover, if you manage to make these customers happy, there is a chance that they might make a purchase again. You surely wouldn't want to miss out on repeat sales, so make sure you pay special attention to your acquisition strategies.
Plan your discounts wisely
You can give them a discount coupon that customers can use for future purchases, or offer a less popular product for free. It's all about adding value to your customers' purchases. Even with a discount, the chances of making a profit are higher, as there are a huge number of people who are willing to happily splurge on Black Friday sales.
Create a sense of urgency
Instilling a sense of urgency is the best way to increase conversions during Black Friday. You need to develop a fear of missing out (FOMO) on something good. When running promotional campaigns, don't forget to indicate how many days are left. Count the minutes with them by displaying an online timer and create excitement.
Segment and target potential customers
Segmentation helps you stay on track and supports your marketing efforts. So, create different segments according to people's behavior. For example, separate people who abandoned their shopping cart in one segment and those who opened your offer emails in another segment. You can create sequences to send follow-up emails and text messages to potential cart abandoners.
Know what the competition is doing
To get ahead of your competitors, you need to know what they are doing to attract customers on Black Friday. It's great if you are familiar with all your competitors, if not, research and create a list without delay. Review your competitor's website and follow their social media activities.