29 Jun
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One of the things we often hear about is the worry that an offline store will hurt online sales (and vice versa). Especially if the majority of your sales are regional, this is not a crazy thought. We've found that your physical store should help your ecommerce sales, and your ecommerce sales can help your in-store sales. How do you increase traffic to your store? We will tell you now in this article!
Delivery and pickup options from the store
What we like about this option is that you get an instant chance to upsell your customer. Consider trying this: in your order confirmation email, offer a small discount that your customer can only use when they receive their product. For example: "Thank you for purchasing from us. Your order is now ready for pickup. As a special thank you, you can receive a 10% discount on your entire purchase (except for new arrivals). This offer should be used when you pick up your items".In the end, we increase the size of their tickets and encourage them to look at much more than the one or two items they actually bought. We also create an in-store customer from those who were only online.
Use digital marketing
Consider creating a local marketing segment and digital activity targeted to people in specific zip codes so you can offer exclusive in-store merchandise and reasons to physically visit the store.
Some great examples:
- Instead of Instead of discounting items every day or every few days, consider doing it weekly or bi-weekly and offer your local audience the opportunity to shop for the latest discounts before prices change online. This will help you clear it out faster and reduce the number of markdown orders you need to fulfill online.
- Check it out on the newest products. If you don't already have a set release schedule (once a week rather than as you go), I highly recommend it. If you do, consider showing your new merchandise live on Facebook and shopping first with a local audience. This will allow your newest merchandise to create a reason to party and allow your marketing list to grow significantly.
- Organization Having parties at your store is a great way to increase traffic to your store. Whether it's related to a major sale or season launch, it helps you connect with the community and, most importantly, gives you the opportunity to personally sell to a local audience.
Facebook ads to increase in-store traffic
Facebook Pixel allows us to see how our visitors interact with our website and re-engage them through Facebook ads.
The easiest way to use Facebook Ads (and Pixel) to increase in-store traffic is to target your ideal customer within a certain perimeter of your store with news about new products and in-store events.
To take it a step further, you can utilize your Facebook Pixel audience and create what Facebook calls a "lookalike audience." Essentially, this is a group of people with interests and traits similar to others who have visited your site. By creating a similar audience and targeting locals, we ensure that we are targeting the right customers in the right neighborhood.