05 Jan
Article content
Online traffic for boutiques and stores in Ukraine, Kazakhstan and other CIS countries. What is the main reason why boutiques do not get enough online traffic?
Remember the old adage, "fail to plan and you will fail"?
Well from a marketing perspective, it couldn't be more accurate. The biggest mistake boutique and store owners make on a daily basis is not having content, promotional calendars and plans. Social media doesn't work when it's operated, it's about understanding how the algorithm works and using that to your advantage. It's knowing how to draw attention to non-selling posts, which in turn will lead to more views of the actual selling content when you publish it.
Creating a content plan calendar for social media
A content calendar (or long-term content plan) for social media is the first step in getting your creative brain to connect with your logical brain, your traffic- and profit-creating brain, to plan what you will promote, publish, and share across all marketing mediums.
Just grab a wall calendar and start by first noting the "major" holidays and promotions you plan to run throughout the year.
- Christmas events
- Black Friday
- Small Business Saturday
- New Year events
- Valentine's Day
- Easter
Then add any "minor" promotions or holidays to your calendar. Those related to the season, social media holidays, or local events.
Implementing a content plan in social media
Once you've determined the dates of promotions you feel are appropriate throughout the year, you can use your boutique or store content calendar to note what type of promotion you want to run and on what dates, and track how it's performing. Tracking is IMPORTANT because once you've used the calendar for a year, you can save it for next year to start with a full list of ideas. Take it a step further by overlaying your marketing plans with actual weekly sales figures.