03 Jul
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Boutiques are a great place to buy the most interesting things that are not ordinary. And you can be sure that you won't find 10 other people wearing the same thing you bought in a boutique.
But do people, and especially women, have that much time these days to leisurely shop? No!
And that's why online shopping are now a booming industry. Here are the main reasons why boutiques need an app.
Corporate identity
First, boutiques that offer their customers the app end up having a much better brand image than their counterparts who don't offer it. A better brand image means greater brand reach. Brand - is not just a name, a logo and a prohibitive price. It is an identity that a company develops and is associated with. Brand - is the intangible things that a boutique has to offer, and it reflects the qualities and values of the enterprise. And it is something that unconsciously influences the customer.
Customer experience
Next comes the feel and smoothness of use. Apps offer customers a superior UI/UX experience. UI can make the user interaction exceptional, which in turn leads to higher conversion and retention rates. When you offer the best user experience through a mobile app, it turns into a close relationship with the customer and it is unlikely that the customer will shop elsewhere. They are usually tied to your boutique's app. This is the reason why conversion from smartphone has increased by 64% compared to the average conversion from desktop.
Customer relations
Boutiques - are unique little homegrown places that become a quaint part of the city and its memories, as opposed to large, faceless retail stores with multiple branches or franchises. Thus the relationships they develop with customers are more personal and can generate interested shoppers. It also becomes a platform for boutiqueto express themselves and share little fun facts about the store, the history of specialty products, or any fun things they plan to do.
Notifications via app (Push)
Instant receipt and response - allows you to engage with your customer at any point in the day. That's why conversion rates are higher for push notifications than for campaigns for e-mail. With the latter, while it's a great medium, it doesn't offer as much engagement in terms of immediacy. In addition, push notifications increase app engagement by 88 % and therefore double the app's retention rate. Instant Receive and Respond - allows you to interact with your customer at any point of the day. This is why conversion rates for push notifications are higher than email campaigns. With the latter, while it's a great medium, it doesn't offer as much engagement in terms of immediacy. Moreover, push notifications increase app engagement by 88 % and hence double the app retention rate.
Demographics of your target audience
Women love to store. Women actually enjoy shopping, so it's important that their shopping experiences are memorable and that they are excited enough to share them with their friends (word-of-mouth marketing for you). Apps can help with this.
The app allows users to leisurely look at products and make inquiries about them. It is very functional and makes life easier. If done right, it simply encourages them to keep buying. Personalized location-based messages (thanks to geolocation on your phone) let them know about a sale nearby or something else exciting that's happening right now. Psush alerts are a great way to let customers know they haven't missed anything. At the end of the day, boutique and store apps simply cater to this demographic in a way that no other platform can make shopping as exciting as it is convenient!