10 Nov
Article content
Continuously optimize the marketing of your product
When it comes to marketing, your work is never done. This is true for new products and your catalogs, because messaging that resonated with users 6 months ago may not have the same effect now. Continuous testing allows you to know that your customers most want to see in every "area of marketing," from 3D merchandise to brand photo campaigns and more.
Nurture existing customers just as you would new potential customers
Scaling with new clients great for businesses, but turning them into loyal customers is even better (and cheaper). Inclusion brand loyalty into your marketing strategy increases customer retention and increases sales by 25-95%.
Loyalty programs and personalization are essential to keeping your loyal customers excited about your brand. Use data to understand what products they interact with most on your site and send personalized texts, and emails with coupons for those products. Voila!!! Your customer will feel noticed and understood by your brand that they already know and love.
Ensure consistency so you can automate and scale
There is a delicate balance between adapting to changing consumer habits and focusing on proven and reliable marketing tactics that every marketer should look for. Invest in what works and develop consistent marketing that will drive sales and provide accurate data that you can continually learn from.
Target the right traffic on Google
It's easy to get caught up in the hottest new marketing trend, but to succeed you need to know where to put your marketing energy to reach your target audience. Sit down and see what tools and platforms are making money today and focus on optimizing your efforts.
For Google, you need to identify and target the right keywords and optimize your content to rank for them. Be honest with yourself about what terms you can realistically rank for based on keyword difficulty and what stage of your business you are currently in.