30 Aug
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It's never too early to start planning for Black Friday and Cyber Monday, one of the biggest shopping events of the year.
Preparing for Black Friday and Cyber Monday
Owners stores и boutiques know that everything depends on stock. If you're out of stock, you can't make sales and everything falls apart. And disappearing merchandise on or before Black Friday will certainly ruin your big sales plans. Use predictive technology and past sales data to determine how much merchandise to order in anticipation of Black Friday. Many owners stock up on more merchandise during the holiday season than in a normal sales month.
Develop a strategy and decide what to sell
Before deciding on discounts and coupons and setting up promotional campaigns, it's important to think about your Black Friday/Cyber Monday strategy. Not all owners have boutiques и stores the same goals, so there is no one-size-fits-all strategy. For example, many companies that sell things online have built up inventory over the past year due to supply chain issues and are now stuck with excess inventory. The holiday season is a great time to move that excess inventory or even clear out dead inventory that you no longer want to hold. Selling these items at a reduced price can help your business, as storage fees tend to rise during the fourth quarter.
Preparing for sales and deals
Once you've figured out your strategy for Black Friday and Cyber Monday, it's time to create sales and deals that further your goals.
Make sure your site can handle the traffic
The holiday shopping season brings more traffic to your online store than usual. While this is great for sales, it's important to make sure your website can handle the increased number of visitors. If your website goes down during Black Friday/Cyber Monday, it will cost you sales and could even damage your reputation. In addition, your page load time directly affects your conversion rate. In fact, a page delay of one second can result in a 7% drop in conversion. If your website takes too long to load, there's a good chance that your potential customers will abandon your page in favor of another, faster option. With so many sellers out there, it's vital that your website is running at the proper speed.
Improve the quality of customer service
To increase conversion rates and make sure your potential customers click the "Buy" button, it's important to make your website user-friendly and easy to navigate . If the shopping experience is too complicated or if customers are struggling to get answers to their questions, they may decide to abandon your store in favor of a competitor. It is advisable to offer several different payment methods so that customers can pay for their purchase in the most convenient way. Make sure it's easy to check out and that there aren't too many steps. A long checkout process gives customers more time to think about their purchase. As you expect an influx of customers during the holiday weekend, you may want to strengthen your customer service capabilities. Confirm that FAQs are easy to find and that they answer the most common questions that may arise.